![]() To provide this, brands must invest in solutions that provide digital twins of both the garment and customer using landmark points taken from the physical product and body data. However, most shoppers don’t want virtual try-on clothes that simply replicate the look of their physical counterparts, but also how they fit the intricacies of their bodies. Many of these examples are simply 2D images placed on top of the customer’s camera output. Brands have the option of offering the complete capabilities of the solution or incorporating stand-alone try-on or size and fit recommendations. The 2-in-1 solution is unique in its ability to produce an output that not only looks realistic in the resulting snapshots but also faithfully reproduces the measurements of the shopper, unlike other solutions that roughly overlay a photo of a garment over the shopper’s photo. Likewise, 3DLOOK’s YourFit solution, the first and only integrated virtual clothes fitting app that combines AR clothing try on with size and fit recommendations. Amazon-owned startup Body Labs, for instance, has developed a ‘blended reality system’ that allows consumers to visualize themselves wearing virtual clothing in a virtual setting, such as a beach or gala event. ![]() Using a camera-equipped device, 3D virtual fitting technology is already providing this experience. Consumers now view advanced, digital solutions as a given rather than a luxury, and will expect to be able to try clothes online through a virtual fitting room for ecommerce, no matter where they are. However, virtual try-on technology won’t only be deployed in stores. ![]()
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